Google popularised pay-per-click search engine internet marketing with Google Adwords, where you can create and run ads for your own business on Google and their advertising network, and you can specify a budget for Google, and only pay when people click on your ads.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords, or you can choose to advertise in the huge Google advertising network, and even choose the exact content placements where you’d like  your ads to appear, or let contextual targeting match your keywords to content. Hence, you’ll be advertising to a targeted audience.

You can also choose to display your ads on other search engines (Search Network) and other content sites (Content Network). Unlike other programs, Google AdWords doesn’t always list the highest bidded term first. The AdWords system rewards the best-performing ads.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

So sign up for Google AdWords, and learn how to make the best of it. The following are some excellent free resources:

- Perry Marshall’s Definitive Guide to Google AdWords.  Click here to get his free 5-day email course.

- Andrew Goodman’s free 40-pages e-book titled ‘Google AdWords – A Brave New World’. Click here to download.