Google has, on its blog, announced the completion of its new web indexing system called Caffeine. It is actually an upgraded version of its current search engine, which Google promises will be faster, more accurate and comprehensive than the previous one. For instance, it will provide 50 percent fresher results for web searches, whether it [...]

Whether or not your business already has a website, you have to be concerned about its effectiveness, and how it is helping you to promote your products or services. Have you ever wonder how long your visitors stay at your website? Are they frustrated by its navigation? Will they recommend your products or services to your [...]

Facebook, one of the most powerful social networking platforms in the world, has provided a number of tools that make it a powerful weapon not just for individuals, but for businesses and brands as well. 
We have reviewed Facebook in detail, and the following are some ways that it could make your business experience better sales [...]

All the major search engines have their own image search engines. These may actually generate a lot of traffic. Here’s how you attract image search visitors to your site.
People may have different reasons for using image search engines. There are teenagers looking for pictures of their teen idols, iTunes users looking for an obscure cover [...]

1. Establish yourself as a trusted expert
People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
2. Build a relationship with the people on your list
It’s common knowledge that [...]

Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research’s Carl Steidtmann to fear “the worst Christmas ever” in the retail sector.
Short of going door to door in a Santa suit, how can businesses increase profits and [...]

In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce its six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” [...]

There are many companies out there that are using blogs as a way to attract new customers. If you haven’t started a blog yet, perhaps it’s about time. People love constantly updated content and the feeling like they are getting to know the people behind the company. Static websites where you sell things are great, [...]

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click through response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Permission
Confirming that the people who ask for your information have actually requested to be on your [...]

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.
The foundation for successful email marketing is a targeted, responsive and [...]

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for [...]

Why do I say so? This is because Google and Microsoft both have deals with Twitter, and maybe Facebook. Microsoft has a deal with Facebook to integrate Twitter and Facebook updates into Bing search results, while Google will be adding tweets to search results, and is already in talks with Facebook as well.
Google’s spokeperson had said [...]

An autoresponder is an automatic response provided by email. To fully optimize your customer list and get more prospective customers, you must have a system that automatically provides a number of sequential auto-responses, and that also let you allows you to send your customers messages or newsletters.
Autoresponders provide automated and repeated advertising. According to marketing [...]

Design and social media. Two seemingly different things, but no, both have an important impact on the other, especially for business owners who are trying to generate huge traffic to their websites. Besides rich content, the look and feel of your website will decide whether you can make social media users stay on your site, [...]

Google popularised pay-per-click search engine internet marketing with Google Adwords, where you can create and run ads for your own business on Google and their advertising network, and you can specify a budget for Google, and only pay when people click on your ads.
AdWords ads are displayed along with search results when someone searches Google [...]

Search engine optimization is a matter of placing the correct keywords in meta tags and, in particular,inside your web pages. So it is important to identify the right keywords (using, for example, Wordtracker, which we will discuss more below) and inserting these keywords in the body of your pages, including the Title tag, Meta Description and Keywords tag. Putting your keywords inside a H header tags is also recommended.